Publishers/Editors: Raul R. Camacho, Sr. & George M. Camacho
Year established: Founded in 1983
Adjudicated: January 28, 1985 Kern County Superior Court Decree, Case Number 189,676 Gov Code 6-23
Ownership: El Popular, Inc. 100% Minority Owned
MSA/DMA: Kern County West, California
Language: Spanish

El Popular

El Popular is an innovative weekly newspaper serving the Latino communities in Western Kern County. El Popular is an independent newspaper of General Circulation founded by Raul R. Camacho, Sr. August 26, 1983. El Popular is the oldest active Spanish Language publication in Kern County. El Popular is a registered trademark, United States Patent and Trademark Office Reg. No. 3,475,232.

The Power Of Newspapers

Newspapers are an important component in any advertiser's media mix. But you don't have to take our word for it – see what the experts say from recent studies:

Newspapers give advertisers significant local reach. They are the voice of their community.

• On an average weekday, 47% of U.S. adults read a newspaper¹
• On an average Sunday, 54% of U.S. adults read a newspaper¹
• Newspapers are consumers' primary source for checking advertising, remaining well ahead of direct mail²

Newspapers help advertisers reach an attractive demographic.

• Readers tend to be highly educated and affluent, have higher Internet penetration, and shop online more frequently.
• Readers say that the newspaper is "an important part of their daily routine," and that "reading the newspaper is relaxing to me"

Newspaper advertising is key to driving search activity.³

In a recent Google-commissioned study of newspaper readers who use the Internet, 44% reported that in the last month they had researched at least one product they saw in the newspaper – and 67% of them did it online.

• 47% of people who responded to a newspaper ad by going online went directly to a URL they saw in the advertisement
• 31% chose to use a search engine (overwhelmingly, Google.com)
• 72% of people who responded to a newspaper ad by searching Google ended up purchasing the product

Newspapers are a key resource for shopping information that drives consumers to make purchases – both online and offline.

• 42% of newspaper readers who use the internet have purchased a product they saw in the newspaper³
• 50% of respondents said that if they saw a newspaper ad for a product they already knew about from the Internet, they would be more likely to purchase the product³
• 39% say they visited a retail store as a result of newspaper advertising²
• 26% of daily newspaper readers have cut out an ad for later reference
• ^{Source: Google.com}