1. Publication Information

Average Net Circulation:
Number of Editions:
Format & Average Page Count:
Circulation Cycle:
Circulation Day/Time:
Ownership:
Year Established:
Publication Type:
Content:
Circulation Paid/Unpaid:
Primary Delivery Methods:
Insert Zoning Available:
CVC Member Number:
Audit Funded By:

23,221 (See paragraph six explanatory)
One
Broadsheet / 20 Pages
Weekly
Friday/All Day
El Popular
1983
Latino Cummunity Newspaper
45% Advertising / 55% Editorial
96% Unpaid / 4% Paid
38% Home Delivery / 1% Mail / 61% Contrlled Bulk
Yes - Route
01-0278
Ethnic Print Media Group
EPMG (866) 644-4432

   2. Rate Card and Mechanical Data

Rate Card Date:
Mechanical Data:

Open Rate:

Insert Open Rate:
Classified Rate:

January 1, 2005
Six (6) columns x 21-inch column depth
Full Page: 13" wide x 21" depth
Local  $15.00 per column inch
National $17.50 per column inch
$48.00 per thousand
$12.50 per column inch

   3. Contact Information

Publisher:
Advertising:
Customer Service:

George Camacho EMAIL: pub@elpopularnews.com
Ronnie Cruz  EMAIL: ads@elpopularnews.com
Martha Cruz EMAIL: martha@elpopularnews.com

   4. Circulation Pricing

El Popular is a controlled circulation weekly without circulation pricing. Annual mail subscription rate: $26.00

   5. Audited Circulation, Distribution and Net Press Averages

A. Controlled Distribution
   1. Home Delivery
   2. Controlled Bulk Delivery
   3. Mail
   4. Restock & Office Service Delivery
   5. Other: Home Delivery Samples
   TOTAL AVERAGE CONTROLLED
   DISTRIBUTION
B. Paid Distribution
   1. Home Delivery
   2. Single Copy
   3. Mail
   4. Restock & Office Service Delivery
   5. Other:
   TOTAL AVERAGE PAID
   DISTRIBUTION
C. Average Gross Distribution
D. Unclaimed/Returns
E. Average Net Circulation
F. Office/File
G. Average Net Press Run

0
13,245
200
350
9,155
22,950


0
1,000
0
0
0

1,000
23,950
(729)*
23,221**
50
24,000

   6. Explanatory

A.  1. Editions delivered by private carrier to single family residences, and/or multi-family residences, and/or businesses.
     2. Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individuals readers. Subject
         to paragraph 5D returns.
     3. Editions delivered by United States Postal Service mail to single family residences, and/or multi-family residences, and/or
         businesses.
     4. Copies maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office
         deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5D returns.
B.  1. Editions delivered by private carrier to paid subscribers in single family residences, and/or multi-family residences, and/or
         businesses.
     2. Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individuals readers. Subject
         to paragraph 5D returns.
     3. Editions delivered by United States Postal Service mail to paid subscribers in single family residences, and/or multi-family
         residences, and/or businesses.
     4. Copies maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office
         deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5D returns.
C.  1. Average gross distribution for the audit period indicated. (Total of controlled distribution (A) and paid distribution (B).
D.  1. Distributed editions returned to the publisher unsold and/or unclaimed during the edition cycle. *(See paragraph 12 for
         CVC return/unclaimed confirmation.)
E.  1. Average net circulation for the audit period indicated. **(This is a gross distribution audit. See paragraph 12 for CVC
         return/unclaimed confirmation.)
F.  1. Undistributed editions maintained by the publisher for office purposes.
G.  1. Average net press run during the audit period indicated.

   7. Average Circulation History

   8. Defined Market Area

Circulation areas include, but are not limited to the cities of Arvin, Bakersfield, Delano, Lamont, Mc Farland, Shafter and
Wasco, in Kern County, all in the state of California.

   9. Distribution by Zip Code (12/03/2004 Edition)

   10. Distribution by County (12/03/2004 Edition)

   11. Verification of Receivership & Readership

El Popular did not report significant home delivery or mail distribution during the audit period. Sampled home delivery distribution was verified through review of publisher's support documents. Mail distribution was verified through the review of USPS mail statements and additional publisher support documents.

   12. Verification of Distribution

Controlled Bulk Distribution
The Circulation Verification Council interviewed and visited controlled bulk locations chosen randomly from the publication route lists. The purpose was to identify the number of locations who indicated they receive the publication on a regular basis, and further verify the number of publications distributed at the beginning of the edition cycle. The interviews took plave throughout the audit cycle between the hours of 9:00 AM and 5:00 PM

• CVC interviews indicate that over 95% of reported controlled bulk drop locations indicated they received
      El Popular on a regular basis.
• CVC interviews indicate that less than 15% of El Popular's controlled bulk distributed editions are returned
      to the publisher unclaimed arter the edition cycle.
• Average readers per edition during the audit period: 2.525*

*Readership estimates compiled from 2005 CVC circulation & readership study data.
The Circulation Verification Council estimates that all the information in this text box has a minimum accuracy level of +/-2.5%

   13. Council Audit Statement

We have reviewed the printing, distribution, circulation, and general ledger records of this publication for the purpose of compiling this information. Our review was completed using Council auditing procedures and surveys considered necessary under the circumstances of the audit. In our opinion, this report fairly and accurately represents the publication's printing, distribution and/or circulation of the period (s) indicated.
Circulation Verification Council - September 9,2005