"El Popular" El Periodico Autentico de la Familia Latina

DNA: Kern West • Advertising Rates 2007

Bakersfield's Spanish Language Leader
24,000 Weekly/Every Friday
Kern County's Spanish
Language Newspaper

Please forward all material to:
212 Goodman St.
Bakersfield, California, 93305
Tel: (661) 398-1000
Fax: (661) 325-1351
E-mail: ads@elpopularnews.com

National Display Rates:
Commissionable

Local Retail Rates:

Per Column Inch

Page

Open rate................
252 col/inches..........
504 col/inches..........
756 col/inches..........
1,260 col/inches.......
1,890 col/inches.......
3,024 col/inches.......
4,914 col/inches.......
6,552 col/inches.......

$17.50
$15.00
$14.75
$14.50
$14.25
$13.75
$13.00
$12.50
$12.00

$2,205.00
$1,890.00
$1,858.50
$1,827.00
$1,795.50
$1,732.50
$1,638.00
$1,575.00
$1,512.00

Per Column Inch

Page

$15.00
$14.50
$13.75
$13.00
$12.50
$12.00
$11.50
$10.75
$10.00

$1,890.00
$1,827.00
$1,732.50
$1,638.00
$1,575.00
$1,512.00
$1,449.00
$1,354.50
$1,260.00

Pre-Printed Inserts

Color Rates:

Per 1000
1-2 Tab/1-2 Std Pages.................$32.50
4-12 Tab/2-6 Std Pages...............$38.50
14-20 Tab/8-10 Std Pages............$48.00

Minimum sizes inserted: 6" x 9"
Maximum 11" x 13"

Additional Services
Typesetting.......................... $55/hour (Exclusive of ad placement) Ad Design/Reproduction ..............$55/hour All major credit cards are accepted for payment.

1-2 color + Black...................... $250.00
3 colors + Black........................ $350.00
Full Process Color...................... $500.00

Legal/Political Advertising
Open rate Col/Inch................... $17.50 Local candidates (see local retail rates) .................$15.00 Advanced payment required unless otherwise stipulated. **City/County.

Classified Advertising
Open rate Col/Inch..................... $12.50 (Up to five lines) Display Classified........................ $15.00

R.O.P. Mechanical Requirements:

Closing Deadlines:

SAU Full Size Broadsheet Page Dimensions: 6 columns across x 21" depth 13" x 21" depth (Inches)
1 column display............. Space Dimensions/inches 1/4 page vertical............. 1/2 page vertical............. 1/2 page horizontal......... 1 column classified.......... Line Screen: 85 Resolution 200	2-1/16" x 1" 6 1/4"wide x 10 1/2" 6 1/4" x 19" 13" x 10 1/2" 1 7/16" x 1"

Space Reservations: Friday prior 6:00 P.M. Disk/email. pdf/.eps
Material Deadline: Tuesday 6:00 P.M.
Preferred - Adobe PageMaker, Illustrator, AdCreator
*Pre-Press proofs provided upon request
with 24 hour advance notice.
Member: National Association of Hispanic
                  Publications
                  New California Media
                  Ethnic Print Media Group